Dividend Payout Ratio:
Why 80%+ Dividends Fail

Discover why dividends with 80%+ payout ratios often fail. Learn the formula, industry benchmarks, and a proven sustainability test smart investors use.

Money365.Market Team
14 min read
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In 2025, Baxter International slashed its dividend by 94%—from $1.16 to just $0.07 per share. Dow Inc. cut by 50%. Telefonica dropped 50%. The warning sign in every case? A payout ratio that had climbed to unsustainable levels.

A 7% dividend yield looks fantastic on a stock screener. But if that yield is funded by paying out more than the company earns, it's not income—it's a countdown to a dividend cut. The dividend payout ratio is the single most important metric for evaluating whether a high yield is sustainable or a trap.

This guide breaks down exactly how to calculate and interpret the dividend payout ratio, with real 2026 company data and industry-specific benchmarks. Whether you're evaluating a stock's fundamentals or building a dividend income portfolio, this number tells you what the yield alone cannot: will this company still be paying you next year?

The Bottom Line

The dividend payout ratio reveals what percentage of earnings a company pays as dividends. For most non-REIT companies, a payout ratio below 60% is considered healthy, 60–80% warrants closer monitoring, and above 80% is historically associated with elevated risk of dividend cuts. Always evaluate payout ratios within industry context—REITs and utilities naturally run higher than technology or financial companies.

What Is the Dividend Payout Ratio?

The dividend payout ratio measures the percentage of a company's net income that is distributed to shareholders as dividends. It answers a simple but critical question: how much of its earnings is this company giving away, and how much is it keeping to reinvest?

A company that earns $100 million and pays $40 million in dividends has a 40% payout ratio. The remaining 60%—called the retention ratio—stays in the business to fund growth, reduce debt, or build cash reserves.

This balance matters enormously. A company that retains too little may lack funds for innovation and expansion. A company that retains everything offers no current income to shareholders. The payout ratio quantifies this tension and serves as an early warning system for dividend sustainability.

What the Payout Ratio Tells You
Payout RangeInterpretationTypical Profile
0–35%Growth-oriented; strong reinvestmentTechnology, high-growth companies
35–55%Balanced; healthy sweet spotS&P 500 average, large-cap industrials
55–80%Income-focused; monitor carefullyUtilities, consumer staples, mature businesses
80–100%Warning zone; limited margin of safetyCompanies approaching trouble, or REITs
100%+Red flag; paying more than earnedUnsustainable without cash reserves or debt

How to Calculate Dividend Payout Ratio

There are three common methods to calculate the dividend payout ratio, all of which should produce the same result:

Method 1: Dividends Per Share / Earnings Per Share

This is the most common approach and the easiest to use with data from any financial website:

Payout Ratio = (Annual Dividends Per Share ÷ Earnings Per Share) × 100

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Real Calculation: Exxon Mobil (XOM)

Step 1: Find the annual dividend per share: $3.96

Step 2: Find trailing twelve-month EPS: $7.84

Step 3: Divide: $3.96 ÷ $7.84 = 0.505

Result: Exxon Mobil's payout ratio is approximately 50.5%—right in the healthy sweet spot. This means Exxon distributes about half its earnings as dividends and retains the other half.

Method 2: Total Dividends / Net Income

If you're reading a company's financial statements directly, you can use total figures:

Payout Ratio = (Total Dividends Paid ÷ Net Income) × 100

Method 3: Using the Retention Ratio

The payout ratio and retention ratio always sum to 100%. If a company retains 60% of earnings, its payout ratio is 40%:

Payout Ratio = 1 − Retention Ratio

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The Free Cash Flow Payout Ratio

Experienced dividend investors often prefer the free cash flow (FCF) payout ratio over the earnings-based version. The reason? Earnings can be influenced by non-cash accounting items like depreciation, amortization, and one-time charges. Free cash flow represents the actual cash a business generates after capital expenditures.

FCF Payout Ratio = (Total Dividends Paid ÷ Free Cash Flow) × 100

A company might report strong earnings but have weak free cash flow if it's spending heavily on capital equipment or acquisitions. In these cases, the earnings-based payout ratio can paint a misleadingly rosy picture. For a deeper understanding of this metric, see our guide to free cash flow analysis.

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When to Use FCF Payout

Use the FCF payout ratio when evaluating capital-intensive businesses (energy, telecommunications, manufacturing) where earnings and cash flow often diverge. For asset-light businesses (software, financial services), the earnings-based ratio typically works well.

What Is a Good Dividend Payout Ratio?

There is no single “correct” payout ratio because the ideal level depends heavily on industry, business maturity, and growth prospects. However, research and historical data provide clear guidelines.

The S&P 500 average payout ratio was approximately 38.5% as of 2025, according to S&P Dow Jones Indices. This reflects a blend of high-payout utilities and REITs with low-payout technology companies.

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A payout ratio of 35% to 55% is generally considered a healthy range for most companies. It provides meaningful income to shareholders while leaving sufficient retained earnings for business reinvestment.

Dividend Payout Ratio by Industry (2026 Benchmarks)

Context is everything when evaluating payout ratios. A 75% payout ratio is alarming for a technology company but perfectly normal for a utility:

Source: NYU Stern Dividend Fundamentals (Damodaran), S&P Dow Jones Indices, company filings. Ranges are approximate.
IndustryTypical RangeWarning LevelNotes
Technology10–35%>50%Prioritize R&D reinvestment
Banks / Financials30–50%>65%Regulated capital requirements
Energy35–55%>70%Cyclical; use FCF ratio
Consumer Staples50–70%>85%Stable cash flows support higher ratios
Utilities60–75%>85%Regulated returns, predictable income
REITs70–85% (of FFO)>95%Must distribute 90%+ of taxable income

Dividend Payout Ratio vs Dividend Yield

New dividend investors often confuse payout ratio with dividend yield. While related, they measure fundamentally different things:

FeaturePayout RatioDividend Yield
FormulaDPS ÷ EPSDPS ÷ Stock Price
What it measuresSustainability of the dividendIncome return on investment
Depends onEarnings qualityStock price movement
Key insightCan the company afford this?What income does this generate?
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Why Both Metrics Matter Together

Consider two stocks, both yielding 5%:

Stock A: 5% yield, 40% payout ratio → sustainable, room to grow the dividend

Stock B: 5% yield, 95% payout ratio → fragile, minimal safety margin

The yield is identical, but Stock A has vastly more room to maintain and increase its dividend. A falling stock price can inflate the yield even as the payout ratio signals danger—which is exactly how yield traps work.

Red Flags That Signal a Dividend Cut

Not all high payout ratios lead to dividend cuts, but certain patterns are strongly associated with future reductions. Based on historical data from 2020–2025 dividend cuts, here are the most reliable warning signs:

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6 Warning Signs of an Unsustainable Dividend

  1. Payout ratio above 80% for non-REIT, non-utility companies
  2. Rising payout ratio over 3+ years driven by declining earnings
  3. Negative free cash flow while still paying dividends
  4. Rising debt levels alongside dividend payments
  5. Dividend yield significantly above sector average (often caused by falling stock price)
  6. Payout ratio above 100%—the company is paying out more than it earns

When the Payout Ratio Exceeds 100%

A payout ratio above 100% means the company is distributing more money to shareholders than it earns. This is only possible by dipping into cash reserves, issuing debt, or selling assets—none of which is sustainable long-term. A company can survive a brief period above 100% (perhaps due to a one-time earnings decline), but multiple quarters in this territory is a strong predictor of a cut.

Lessons From Recent Dividend Cuts

The 2025 dividend cut cycle provided real-world confirmation of payout ratio analysis:

Source: Company press releases, S&P Dow Jones Indices (2025)
CompanyCut SizePre-Cut PayoutKey Warning
Baxter International−94%>100%Earnings collapsed, debt rose
Telefonica−50%>90%High debt, shrinking revenue
Dow Inc.−50%>100%Cyclical downturn, negative FCF
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A stock's high yield may be a reflection of lower expectations for the company's financial performance, not higher expected income for investors.

The 4-Question Dividend Sustainability Test

Before investing in any dividend stock, run it through this four-step framework to assess whether the payout is likely to be maintained:

The 4-Question Test

1. Is the payout ratio appropriate for this industry?

Compare to sector benchmarks above. A 70% payout is fine for a utility but concerning for a tech company.

2. Has the payout ratio been stable or declining over 5 years?

A stable or declining ratio (driven by earnings growth) indicates the dividend is becoming safer. A rising ratio driven by falling earnings is dangerous.

3. Is free cash flow sufficient to cover the dividend?

The FCF payout ratio should ideally be below 75%. If FCF doesn't cover dividends, the company is borrowing or burning reserves to pay you.

4. Does the company have manageable debt levels?

High debt servicing costs reduce the cash available for dividends. Check the debt-to-equity ratio alongside the payout ratio.

If a stock passes all four questions, the dividend has a strong probability of being maintained and potentially increased. Failing even one should prompt deeper investigation before investing for income.

Real-World Examples: Sustainable vs Risky (2026 Data)

Let's apply what we've learned to real companies across the payout ratio spectrum. The following table shows a range of payout profiles from conservative growth to high-income:

Source: SEC filings, financial data providers, as of early 2026. Figures are approximate TTM values and may vary.
CompanyYieldPayout5Y GrowthAssessment
Apple (AAPL)~0.4%~15%~5.8%Very Safe
Exxon Mobil (XOM)~3.4%~50%~3.3%Healthy
Coca-Cola (KO)~2.8%~74%~5.0%Monitor
Johnson & Johnson (JNJ)~3.3%~75%~5.5%Monitor
Realty Income (O) REIT~5.6%~81% (FFO)~3.0%Normal for REIT
AT&T (T) post-cut~5.1%~48%−26.5%Stabilizing

Case Study: AT&T's Dividend Reset

AT&T is perhaps the most instructive modern example of payout ratio analysis. Before its 2022 dividend cut, AT&T was paying out approximately 95% of its earnings as dividends while carrying over $150 billion in debt. The high yield (~7% at the time) attracted income investors, but the payout ratio clearly signaled that the dividend was unsustainable.

When AT&T finally reduced its dividend by approximately 47% as part of the WarnerMedia spinoff, investors who had relied solely on yield suffered significant income cuts. Those who had monitored the payout ratio had years of advance warning.

Today, AT&T's payout ratio sits around 48%—far more manageable and actually sustainable. The stock still yields over 5%, but now that yield is backed by reasonable earnings coverage.

The REIT Exception

REITs deserve special attention because they are legally required to distribute at least 90% of their taxable income to maintain their tax-advantaged status. This means their earnings-based payout ratios will naturally appear extremely high, sometimes well above 100%.

For REITs, analysts use Funds From Operations (FFO) instead of net income to calculate payout ratios. FFO adds back depreciation (a large non-cash expense for real estate companies) to give a clearer picture of cash available for dividends. Realty Income's ~81% FFO payout ratio is considered healthy and sustainable for a REIT of its quality.

Frequently Asked Questions

What is a good dividend payout ratio?

For most companies, a payout ratio between 35% and 55% is considered the optimal range. It provides meaningful income to shareholders while retaining enough earnings for growth and a safety margin. However, capital-intensive industries like utilities (60–75%) and REITs (70–85% of FFO) naturally run higher.

Can a payout ratio be over 100%?

Yes, a payout ratio can exceed 100%, meaning the company is paying out more in dividends than it earns. This is only sustainable temporarily, funded by cash reserves or debt. If a company's payout ratio stays above 100% for multiple quarters, a dividend cut is often imminent.

Is a 0% payout ratio bad?

Not necessarily. Many high-growth companies (like Amazon or Tesla) pay no dividends, preferring to reinvest all earnings into expanding the business. This can generate greater total returns through stock price appreciation. A 0% payout ratio simply means the company prioritizes growth over current income.

How often should I check payout ratios?

Review payout ratios quarterly when companies report earnings. Pay special attention when a company announces a dividend increase—check whether the raise is supported by growing earnings or is simply pushing the payout ratio higher. Trending payout ratios over 3–5 years provides the most useful signal.

Does a low payout ratio guarantee a safe dividend?

No. While a low payout ratio provides a larger safety margin, it doesn't guarantee dividend safety. A company with a 30% payout ratio could still cut its dividend if earnings collapse rapidly. The payout ratio should always be evaluated alongside other factors like free cash flow, debt levels, and industry trends.

Important Disclaimer

This article is for educational and informational purposes only and should not be construed as personalized investment advice. The companies and financial data mentioned are used as illustrative examples only and do not constitute a recommendation to buy, sell, or hold any security.

Financial data presented is approximate, sourced from public filings and financial data providers as of early 2026, and may not reflect the most current figures. Past performance does not guarantee future results. Dividend payments are not guaranteed and may be reduced or eliminated at any time.

Always conduct your own due diligence and consider consulting with a qualified financial advisor before making investment decisions. Money365.Market is not a registered investment advisor.

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Investment Disclaimer

This article is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. The content provided is based on publicly available information and the author's research and opinions. Money365.Market does not provide personalized investment advice or recommendations. Before making any investment decisions, please consult with a qualified financial advisor who understands your individual circumstances, risk tolerance, and financial goals. Past performance is not indicative of future results. All investments carry risk, including the potential loss of principal.

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